Brief

The Tilly bed is one of Joss & Main's most popular products. I was tasked with creating an
omni-channel campaign that would help promote the bed.

​

Solution & Performance

Playing on the idea of viral social media challenges we created the design challenge featuring the Tilly. In this campaign we featured the bed styled in a few different aesthetics and under $500. This allowed us to showcase the versatility of the bed alongside the key points that make this bed a bestseller like its quality and price. For design we wanted to lean into the brands core color Joss blue and the brand's illustrative elements to help add in a layer of brand awareness. In addition to the creative concept and design execution I also assisted in the art direction for the imagery and social media video created for this campaign. Copy by Anastasia Kudrashova.