top of page

THE SPRING SHORTLIST

Brief

Each season Joss & Main executes on a series of content franchises. For Spring 2023 the content team asked for a new franchise that could call attention to new trending products.

Solution & Performance

The Spring Shortlist was concepted to showcase the spring trends using large editorial numbers. We wanted to play on the viral list style articles that are now popular. This new franchise performed well in Spring and was added to every season go forward. Notably the landing experience was a new format we tried, the shoppability of the products saw an increase in orders compared to other franchise landing experiences.

Landing Page:

MacMock_Shortlist.gif

Email

Phone.png

Instagram Feed:

IGFeedVerticalMock.jpg
bottom of page