Brief

Create relevant and engaging social content for Instagram that showcases Joss & Main product and brand without using additional resources from the marketing budget.

 

Solution & Performance

I attended pre-planned brand marketing photoshoots and captured content in between shots, filmed content at no cost in our retail store and at home and with products I already owned, and tapped into user generated content. As a result Joss & Main saw gains in Instagram followers and saw improvements in engagement rates. The assets below are a sample, more available upon request. Copy by Anastasia Kudrashova.