Seasonal direction is a toolkit that the creative, buying, imagery and merchandising teams use to ensure on trend and consistent seasonal messaging across all brand channels including digital, print, social media and retail. To create seasonal direction I partner with the Joss & Main Photo Art Director, Jessica Ginsberg and Editorial Copywriter, Abby Bielagus. We use trend data as well as insights into business needs to create visual and copy direction guidelines. Our seasonal direction is proprietary, but below shows an example of some the types of inputs and outputs we produced as part of our Spring 2023 seasonal direction.