CYBER WEEK CAMPAIGN
Brief
Create a look and feel for Joss & Main's Cyber Week. Cyber week is many brands largest and most important sale of the year so the creative needed to be loud enough to stand out. Additionally, due to the length of the sale there needed to be a series of visuals that were unique to each day of the sale but also somehow connected.
Solution & Performance
In order to create a connected but unique asset for each part of the sale I created this toolkit for our production team. These components were interchangeable to create variety without reinventing the creative for each day. We also used the volume of the colors to help build up to the most important days of the promotion. The sale outperformed both the sales forecasts and the sales of the previous year. Final deliverables buildout for this sale by Mark Poirier.
Design Toolkit:
These are the sample homepage banners I created with the toolkit. I chose the colors for each day to create a buildup where the boldest color is used on the key days of the sale and the softer tones are on early access or extended messaging days.
