Joss & Main began a catalog program in 2021. This include four catalogs, one for each season and one specialty short-form lookbook. In addition to designing, my role in this project is to concept the story, develop layouts and templates and partner with the buying, imagery and copy teams to execute on imagery and business needs. I also help plan into testing strategies. For example the October catalog which was a three way page count test 72, 52, and 24 pages. A sample of catalogs from various seasons can be seen below.