JOSS & MAIN 2022 TREND REPORT
Brief
Create an omni channel campaign including a catalog, social media, email, and web landing experience that feels like a magazine style editorial to inspire customers and inform them of
2022 home trends that can be found on Joss & Main.
Solution & Performance
The Joss & Main 2022 trend report was the top performing content of 2022 across all channels. The email series had a clickthrough rate that was well above benchmark and was consistently in the top engaged emails throughout 2022. Customers loved the catalog so much we had a record number reaching out to ask for a copy. This was also the first time Joss & Main worked with experts in the design field and incorporated them into content stories.
Trend Report Catalog
Available digitally and printed
Landing Experience
Built in a CMS system using existing site components to reduce engineering lift.
Email Samples
Part of a suite of twenty emails.
Instagram Post Samples
